South is a Melbourne based design studio driven by the want to create work that is smart, unique and communicates. We build trust and get teams to work harder and be happier. We always think before we act. We work with people, not for people. We buck trends and make things happen. We love simple. We don’t talk in circles. We always add value. We want to work with you. Let's talk.
Our process for managing every project, no matter the size, is kinda sorta, a little like this.
Understanding the task or subject matter. For some projects this is simply a meeting, for others it can be a week long holiday… um research trip.
We take said research, discombobulate it, then provide insights, recommendations or a plan. In its simplest form the strategy can be a creative brief, or at its most complex a detailed brand strategy.
The goal of the ideas stage is to create as many ideas as possible. We then pare back the ideas to those that meet the strategic requirements, and present them for discussion.
The selected ideas are then fleshed out into a first draft. Design assets such as graphics, images and writing are developed and presented for discussion.
Based on your feedback the second and final drafts of the project are refined and presented for approval.
Artwork and specifications are created for the production of the final deliverables.
We then sit back and pat each other on the back, whilst we measure the effectiveness of our work together and talk about the next project.
Strategy & Positioning
Storytelling & Tone of Voice
Logotypes & Brand Marks
Signage & Wayfinding