Rubia Coffee

Brand Refinement // Packaging // Collateral  //  Online  //  Environmental


Rubia Coffee is a family run roastery, based in Moorabbin Melbourne. Along with roasting their own quality blends, they also run a Barista training school and a soon to open cafe.

We created some much needed 'disco' to add the missing dimension to their brand. With a reworked strategy and some clear copywriting to enable their story to be told, we developed an illustration style that underpinned the revised brand. The illustrations were the key element for a total packaging and collateral overhaul. The cafe space is next, so stay tuned…

Rubia Coffee An Honest Pour packaging design Graphic design melbourne, branding design melbourne, branding design, packaging design melbourne, design studio melbourne, graphic design
Rubia Coffee The Common Man packaging design Graphic design melbourne, branding design melbourne, branding design, packaging design melbourne, design studio melbourne, graphic design
Rubia Coffee The Straight Six packaging and illustration design Graphic design melbourne, branding design melbourne, branding design, packaging design melbourne, design studio melbourne, graphic design
Rubia Coffee Working Class Hero packaging and illustration Graphic design melbourne branding melbourne branding design packaging design melbourne design studio melbourne graphic design
Rubia Coffee Packaging
An honest Pour illustration close up Graphic design melbourne branding melbourne branding design packaging design melbourne design studio melbourne graphic design
Rubia Tea Chai and chocolate Graphic design melbourne branding melbourne branding design packaging design melbourne design studio melbourne graphic design
Rubia Coffee Barista classes
Rubia Coffee take away cups for A Day on the Green
Take Away cup

The clean and quirky illustrations bring the brand to life and add another element to the Rubia visual, that enables future product growth.

 
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Rubia Coffee Straight Six
Rubia Coffee Common Man illustration
Rubia Coffee Honest Pour Illustration
Rubia Coffee Working Class Hero illustration
Rubia Coffee Chai illustration
Rubia Coffee Tea illustration
Rubia Coffee CHOCOLATE illutrations
Rubia coffee business cards, logo design, branding design melbourne