Rubia Coffee is a family run roastery, based in Moorabbin Melbourne. Along with roasting their own quality blends, they also run a Barista training school and Rubia cafe.
BRANDING – PACKAGING – COLLATERAL – DIGITAL – ENVIRONMENT
THE BRAND STORY
Great things are born from long journeys. The story of Rubia Coffee is no different.
Inspired by the experiences of a life well-lived, our beans are blended and roasted with equal measures art and science to create coffee you will obsess over.
It all began with individual stories. Each blend was developed from these stories. Cues from the years past, that resonated within the Australian landscape were developed. Each story was then interpreted into an illustration and is proudly front and centre showcasing the individual blend.
The Straight Six
Reliability will never be obsolete. Like your dad’s old Kingswood or a watch that keeps perfect time, The Straight Six is the blend you can count on. Masterfully roasted and loaded with high-grade beans to fuel your life on the go, this straight shooter will never let you down.
The Common Man
We’re responsibly raising the bar on character and taste with a blend adored by one and all. With a nod to the longstanding tradition of drinking great coffee with good friends, The Common Man will have you stepping back and focusing on the more important things in life.
An Honest Pour
As honest as the day is long, this bona fide brew represents the truest expression of the coffee roaster’s craft. Roasted with passion and blended for balance, this premium blend has been known to make an honest person out of even the most stubborn amongst us.
Working Class Hero
No legacy is as rich as one built on hard work and determination. Bringing a superb robust complexity, Working Class Hero is the manifestation of generations of knowledge and passion all filtered down into one deeply, satisfying brew. This one’s for the everyday battlers, everywhere.
The Rubia Van was another string in the bow. Decked out as a mobile coffee and pastry cart that was shuttled around to various events, markets and functions
