The Beer and Burger Lounge
The Beer and Burger Lounge (TBBL) wanted a fun and on humorous brand for a burger joint and bar. Location was superb, in Richmond Melbourne. With the MCG and Corner Hotel a stone's throw away, we needed to tap into the sporting/gig crowd.
A clever spin on merging burgers and beer created the logo. Some irreverent copy lines, along with icons and graphic elements were also developed to create a visual language for all TBBL materials. Coaster board was used for business cards and uncoated recycled stocks used for all collateral including menus, posters and letterheads.
Branding, Collateral, Online, Copywriting, Illustration