We developed DC Coffee’s new retail offerings. We re-engineered and modified our existing packaging range into new 250g bags for retail. A revised hierarchy and clearer messaging for the customer solidified the offering. A few new blends were also added to the mix, including some Specialty Instant if that’s your thing. Take a look next time you’re in Coles - they certainly make a statement!
PACKAGING – ILLUSTRATION
HISTORY
We’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of their on shelf presence.
Within this time we’ve developed countless solutions with a hugely varied output that buys into DC Coffee’s left field approach of breaking a few rules, playing with expectations.
Developing relationships with farmers, artists and environment. The connection between coffee and culture and the emotion and excitement contained in both drive them.
DC Coffee are all about collaborations and pull various artists in to create artwork for the smaller custom blends, that amplifies their individuality
Fuelling individual expression everyday
