We build trust and get teams to work harder and be happier. We always think before we act. We work with people, not for people. We prioritise inclusivity. We buck trends and make things happen. We love simple. We don’t talk in circles. We always add value.
OUR STORY
the sthsde
Created by South is a creative studio specialising in branding and design. We offer you one on one service through a small and dedicated team, specific for your individual projects needs, who think big and take real pride in each and every job we do.
If you are looking for someone to transform your brand, business or idea, give us a call to discuss how we can work together – we're partial to a decent coffee too!
OUR EXPERTISE
let’s join forces
Working with startups to more established brands, we like to keep our approach small and flexible. Regardless of what we’re tackling, we strive to offer solutions built on simply understood, ambitious ideas – always grounded in research and meticulously crafted in their execution.
Inspire
To establish an exceptional, enduring brand, we start with a solid foundation, relying on extensive research and a strong strategy. With this solid groundwork in place, we partner with you to craft a distinct brand featuring an authentic voice, personality, and a kick-arse visual system that's impossible to ignore.
Create
Now, let's take your solid foundation and kick-arse identity to the next level. The great news is that every facet of your brand, from print materials to digital assets, social media, and merchandise, can all be harnessed to attract your own groupies. We're here to amplify your brand's differences to a Motörhead volume level, but better for your ears.
Evolve
A brand needs to evolve to stay relevant in a changing world by adapting as the market shifts, technology improves and consumer preferences change. It ensures the brand's longevity and continued resonance with its audience.
OUR TEAM
who we are
South is deliberately small and nimble, but we think big. We tailor our team around the needs of your project. This ensures no over-inflated agency teams and unnecessary chain of commands.
We build our expert team around your project.
Simon Telfer
Chief doer of things
Simon believes in the power of brand—to shift mindsets, create markets, inspire innovation, and unleash movements. A problem solver and strategic thinker with a strong emphasis on curiosity and future-proof design.
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Simon has over 25 years of quality experience as a graphic designer specialising in strategy, branding and print, with extensive experience in packaging and website design.
He has held senior creative positions at some of the most reputable branding organisations in Australia, delivering for clients in corporate, the arts, government, sport and retail sectors amongst others.
Simon has a passion for coffee, heavy metal and cycling. His love for cycling lead him to start Veloposters, a niche cycling-inspired poster business featuring his limited-edition designs and illustrations.
South roster of legends
Chief Specifics Officer
Our CSO’s are specific to you. We understand that each client, project, and budget is unique. We adopt a flexible approach, allowing us to adapt and tailor our services to meet your specific needs.
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Our hand picked CSO’s are highly adaptable professionals who recognise the uniqueness of every client project and are a dedicated partner committed to exceeding your goals.
With extensive experience and meticulous attention to detail, our CSO’s offer specific solutions to your project.
Lemmy
Chief Barking Officer
Like his namesake, Lemmy lives loud. Top of his class in barking, he tells it like it is and can get a little heated.
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Full Bio pending after his 3 month trial period has ended.
OUR VALUES
what makes us, us.
South is unashamedly relaxed in our approach. This enables a more human connection and lets us dig deeper into everything we do. This is South.
We love simple
Our goal is simple; to create compelling design solutions to help your business shine and our karma build. We use design thinking and doing to focus your vision, amplify its differences and engage your audience in meaningful ways.
No smoke, no mirrors
We believe in open, honest and transparent communication, ensuring our clients are always informed and involved in the creative awesomeness. We always think before we act. We work with people, not for people. We buck trends and make things happen.
Our creative jam
We tailor our approach to each project, proactively strategising and fostering trust to boost team motivation and happiness. Our success relies on collaborative efforts that effectively communicate messages, resonate with the intended audience, and deliver electric results.
Welcoming differences
Our curiosity and empathy inspire us to connect with the unique needs of our clients. We prioritise inclusivity and extend respect to all. We foster a safe and respectful environment. Come have a coffee and a chat. Our “no assholes” policy is strictly enforced.
the gram
