The ultimate indoor cycling app, FulGaz combines real-world terrain and cutting-edge technology to help you achieve your cycling goals.
BRANDING – COLLATERAL – PRINT – DIGITAL – APPAREL – ENVIRONMENT
A DEVELOPED VOICE
We helped build a system for FulGaz around their existing logo, colour and kit. By introducing additional typography, colour and secondary elements, we were able to strengthen the FulGaz brand to communicate with confidence and strength.
BUILDING A STRONGER IDENTITY
We created a brand identity that is bold, flexible and adaptable. The identity and brand toolkit enables FulGaz to seamlessly flip between own brand content, partner activations, events and community generated content.
We worked on a new website build to better depict the refreshed brand and improve the user experience. A full build and development was undertaken for a more refined look.
DESIGN & PROJECT MANAGEMENT — Created by South
BUILD — Pixel Perfect Development
We also developed some environment graphics and banners for their ‘Summer of Cycling’ experience.
We adapted the additional graphic elements we created for their cycling kit to add some more dimension to their brand and rolled out internal wall graphics, media walls and banners. Stay tuned for some more projects we’ve got on the go!