Lycra Bros. let us run wild and as a result an ‘Anti-Brand’ was born. that allows them to utilise a collection of logos and marks to go crazy or reel things in IF subtlety is required. They are a cycling retail store loaded with quality cycling kit at great prices, rather than the minimalist, sparse ‘concept store’ doing the rounds at the moment..

BRANDING – PRINT – DIGITAL - ENVIRONMENT

 
Lycra Bros Anti-brand
 
 

A huge collection of logos was produced to create the anti-brand. These can be used in all sorts of ways and all at once, enabling some chaos and over the top, memorable applications.

The Lycra Bros shaka is a key device used through all communication. It ties into the essence of Lycra Bros - friendly, inclusive and no bullshit.

LB Shaka icon
 
Lycra Bros Business Cards

Collateral was big bold and bright, utilising the distinctive typography, colours and anti-brand.

 
 
Lycra Bros Magazines

A plethora of cycling related stuff was developed and is being rolled out to Brand, promote and aid in Lycra Bros growth.

Lycra Bros bidon
Lycra Bros musette
Collage of colorful logos, text, and graphics related to Lycra Bros, including brand names, slogans, and icons, on a blue background.
A person wearing a dark blue cycling jersey with the words "Lycra Bros" and "Melbourne" in bright yellow, pink, and blue lettering, with various graphic designs, standing against a red brick wall.