Adelaide will host the opening round of the 2024 Tissot UCI Track Nations Cup, a key event for top track cyclists preparing for the Paris 2024 Olympics. This prestigious competition is one of only three held worldwide each year. Fans can see the best of the best competing in all six Olympic events, including the team pursuit and team sprint, over three action-packed days.

BRANDING – PRINT – DIGITAL – ENVIRONMENT – APPAREL

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We were excited to collaborate once more with AusCycling in crafting the brand and tone for the Adelaide event. We provided direction for the social media launch as well as for print and web applications.