We jumped at the chance to work with Babici once again, this time on a series of kits, drawing from the nostalgia of suburban European teams. Europa brings a lively and much welcomed aesthetic to your preferred ride.

BRANDING — KIT DESIGN

 

We developed a bunch of cool Babici logos to splash all over the kits to echo teams sponsors and infuse a classic Retro (hate that word) style.

 
 
Two cyclists in colorful jerseys riding bikes on a narrow, stone-lined street.
A cyclist is seated on a black Birig bike, wearing pink and purple cycling attire, black socks with white lettering, and white cycling shoes.
A man riding a bike on a cobblestone path between buildings in a narrow alley with trees and a mountain in the background.
Two male cyclists wearing colorful jerseys and helmets, standing with their bicycles against a beige brick wall, engaging in conversation.
Close-up of a person wearing a colorful cycling jersey with the word "bora" and the phrase "il bellissimo gym" on it, featuring pink, orange, purple, and black colors.
Two men in cycling gear sitting outside a café, laughing and enjoying coffee, wearing helmets and sports jerseys.
Two cyclists riding under a stone bridge on a road with trees in the background.
Close-up of a person wearing an orange cycling jersey with various logos and text, including "BICI" and "FIETSERS VAN DE WERELD", featuring yellow and purple accents.
A man riding a bicycle on a lake with green mountains in the background

All photography — Rhode Van Elsen