Our goal is simple; to create compelling design solutions to help your business shine and our karma build. We use design thinking and doing to focus your vision, amplify its differences and engage your audience in meaningful ways.

We offer you one on one service through a small and dedicated team, specific for your individual projects needs, who think big and take real pride in each and every job they do. We buck trends and make things happen. We love simple. We don’t talk in circles. We always add value. We work with you.

If you are looking for someone to transform your brand, business or idea, give us a call to discuss how we can work together – we're partial to a decent coffee too!

Working with startups to more established brands, we like to keep our approach small and flexible. Regardless of what we’re tackling, we strive to offer solutions built on simply understood, ambitious ideas – always grounded in research and meticulously crafted in their execution.

— We build our team around your project.

South is SImon Telfer. He has over 24 years of quality experience as a graphic designer specialising in strategybranding and print, with extensive experience in packaging and website design.

He has held senior creative positions at some of the most reputable branding organisations in Australia, delivering for clients such as Melbourne Museum, McCains, Rio Tinto, Cycling SA, Victorian Opera, MCG, Mattel, dc Specialty Coffee Roasters, Community Broadcasting Foundation and YMCA.

Simon has a passion for coffee, heavy metal and cycling. His love for cycling lead him to start Veloposters, a niche cycling-inspired poster business featuring his limited-edition designs and illustrations.



A long history of great relationships

We have been fortunate enough to work across a number of different sectors and with a range of clients in various guises over the years, here's just a few.

The Instagrams