Introducing Butterfields Ziptrak Racing, a new chapter in Australian cycling. Built on a foundation of shared values and a commitment to excellence, the team’s brand captures a fresh, unified vision for the future.

SERVICES
BRANDING
COLLATERAL
ENVIRONMENT
APPAREL
DIGITAL

CLIENT SINCE
2017

COMPANY
BUTTERFIELDS

PHOTOGRAPHY
James Raison, Greyhound Media
Pro Velo Super League

Logo for Butterfields Ziptrak Racing with a black background, featuring the text 'Introducing Butterfields Ziptrak Racing' in large white and italicized font, and a stylized racing flag in pink and blue, with the tagline 'One Team, One Vision' beneath.

In 2025, two of South Australia’s leading cycling teams, Butterfields Racing Team (BRT) and Van Dam Racing (VDR), united under one banner. Together, they aim to empower cyclists, foster growth, and inspire the next generation. Their combined strengths and shared resources will create sustainable opportunities for riders across Australia

A group of six cyclists riding on a winding mountain road surrounded by green trees and hills.
Digital graphic with colorful abstract wave patterns in purple, green, and pink on a dark background. Text in white reads 'One Team, One Vision'.
Close-up of a cyclist's arm and shoulder wearing a blue cycling jersey with logo and sponsor patches.

As creative partner, we worked closely with Butterfields Ziptrak Racing to create a bold, unified brand. From logo design to a modern, user-friendly Squarespace website, our work ensures the team stands out both on and off the bike.

The team kit and staff apparel were designed to reflect this identity with a sleek, professional look. The hexagon shapes reference Butterfields' Hive ecosystem, a co-naming sponsor's branding, and the Van Dam Racing logo. The kit’s colours merge the previous two teams Van Dam Racing (VDR) and Butterfields Racing Team (BRT) palettes.

BZR-Web.jpg
View through a window showing a race car with 'Butterfields Ziptrak Racing' on the side, parked on a city street with tall buildings and trees in the background, framed by silhouettes of two people.
Group of young men at a racing team event, wearing black team shirts with sponsor logos, chatting and smiling.
A female cyclist wearing a blue and green jersey is celebrating on the podium by opening a bottle of champagne, causing it to spray. She is wearing white gloves and sunglasses on her head. Behind her, a backdrop displays logos of sponsors and the eve
Close-up of a blue Subaru race car with racing sponsorship decals, parked next to a bicycle with water bottles on its frame, in a bright outdoor setting.

To amplify the team’s presence online, we developed a clear social media direction, including templates and visual guidelines to ensure consistency across platforms. Our ongoing partnership continues to support the team’s growth, contributing to campaigns, sponsorship materials, and creative initiatives. Butterfields Ziptrak Racing is now positioned as a leader in Australian cycling, with a strong identity and platform for future success.

Group of cyclists wearing team uniforms and helmets riding on a road.
A group of women riding mountain bikes on a paved road, wearing helmets and cycling attire, with the focus on the woman in the front wearing a white and blue cycling jersey and sunglasses.
A woman in a blue and green cycling uniform riding a black and yellow road bike on a paved road with a metal guardrail and trees in the background.
A female cyclist in a colorful team uniform smiling outdoors with a backdrop of banners and barriers.