HISTORY

We’ve been working with DC Coffee over the best part of a decade, helping shape their Brand, Narrative and have been a huge part of steering their on shelf presence.

Within this time we’ve developed countless solutions with a hugely varied output that buys into dc’s left field approach of breaking a few rules and playing with expectations.

Developing relationships with farmers, artists and environment. The connection between coffee and culture and the emotion and excitement contained in both drive them.

Fuelling individual expression everyday.

dc coffee retail packaging
dc coffee All City Instant coffee packaging
A wall covered with black and white comic-style illustrations of speakers, audio equipment, and the text 'DC COFFEE' in a repetitive pattern.
Shelves filled with colorful coffee bags, a carton of eggs, a bunch of bananas, an orange, a carton of milk, a bottle of ketchup, a mug of beer, a toy ship, a spray bottle, and various candy and snack packages.
A cardboard box filled with colorful, uniquely designed energy drink cans on a purple surface.
A colorful package of Nutty espresso coffee beans on a yellow tiled table, surrounded by a glass of black coffee, tomatoes, dice, a red pepper grinder, a blue pepper grinder, a piece of toast with strawberries, and kitchen utensils, set against a blue tiled wall.
Person wearing a pastel plaid jacket carrying a black tote bag with a coffee roasting logo, indoors with plants and a ladder in the background.
A person with tattoos on their arms is standing with their back to the camera, wearing a black T-shirt with a logo on the back that says "DC Specialty Coffee Roasters" and features a cartoon coffee cup with a skull face, a hat, and a pair of sunglasses. The background is dark, and the person's shadow is cast on the wall.
Person wearing a black t-shirt with yellow text carrying a cardboard box designed to look like a boombox on their shoulder.
A breakfast scene with a package of Duchess coffee beans, a slice of toast, a soft-boiled egg on a yellow egg cup, an orange slice, two yellow salt and pepper shakers, a cup of coffee, a mug with a floral pattern containing a green straw, and a spoon
A person wearing a black t-shirt with a logo that reads 'DC Specialty Coffee Roasters' and an illustration of a coffee cup with a skull face, against a dark background with a shadow cast behind.
Two black boxes with white geometric and audio equipment designs, one slightly tilted against a dark ribbed wall on a wooden surface.
A can of artfully designed cold brew black coffee with colorful, comic-style artwork featuring a monkey holding a beverage and a phone, and vibrant pink background.
Black coffee bag with intricate gray design and the text 'DC Specialty Coffee Roasters' on a dark background.
A package of Decaf Coffee Beans labeled 'Unplugged' on a colorful tiled table with a sliced grapefruit, a glass coffee jug, a cup of ice cream, a pink washcloth, and a spoon.
 
 
 

10 years and counting. That tends to produce a huge amount of work. Here’s where we can showcase the breadth or work and growth we’ve been able to help steer.

A brightly colored pinball machine in blue, orange, yellow, and red with various geometric and lightning bolt designs on a white wooden floor.
A vinyl record album cover with colorful geometric patterns and a black circular label in the center, featuring the album title 'The Lowdown' by DC Coffee & The Bell St Band.
Close-up of black coffee packaging with white labels indicating direct trade, 100% Arabica, and single farm Brazil, along with a coffee cup lid.
A black bag of coffee with gold, white, and black design featuring a crowned king holding a spoon and a coffee cup, labeled 'The DUKE' and 'DC' on a light wooden surface.
Close-up of a navy blue coffee shop menu, with white text saying "Specialty Coffee Roasters since 2003," placed on a white surface, alongside a blue and white textured notebook or pamphlet. 
LANGUAGE

Irreverent, fun and uniquely dc. Language is as important as the design direction. Always a little out there, always pushing boundaries.

 

THE DARKNESS

People of Earth, The Darkness has arrived. For therobots, aliens, creatures of the night, and everything that lurks in the shadows. Be restored with the monstrous flavours of vanilla, almond, and dark chocolate.

MONSOON

For the “old salts” and “seadogs”, or the adventurer at heart, Monsoon Estate’s sweet caramel flavours and heavy body will keep you company on your next journey.

B-SIDE

Just like your favourite mix-tape, B-Side is your new daily go-to brew that will kick off the day with its supreme balance of flavours like nectarine, raw sugar and almond.

Two bags of DC Specialty Coffee Roasters on a gray surface, dark blue with gold accents and patterns.
Three disposable coffee cups with black and white lightning bolt and chevron patterns, black plastic lids, and a small pile of coffee beans.
A black bag of coffee beans with intricate designs and the text 'DC Speciality Coffee Roasters' on the front, placed against a dark background.
Stack of business cards with dark blue background and intricate gold geometric design, reading 'DC Speciality Coffee Roasters, EST. 2002'.
Two brightly colored pinball machine cabinets with artwork and bumpers, standing on a concrete surface with some coins in front.
Stack of vinyl record albums with various labels and colors on a white surface.
Box of assorted chocolate bars with colorful packaging, labeled 'Northside Espresso', 'All-City Espresso', 'Distric', and 'Prettysweet Chocolate'.
Colorful patterned paper with a black circle label featuring text about a music playlist titled 'The Lowdown.' The label lists four tracks with their durations and a note to inspire the listener to enjoy it. The patterns include blue and white diagon
Four boxes of coffee arranged in a row, labeled District Espresso, Northside Espresso, All-City Espresso, and Pretty Sweet Chocolate, with colorful packaging and descriptive text about each coffee.
Person wearing a black T-shirt with yellow text carrying a cardboard box designed to look like a boombox on their shoulder.
Three colorful bags of coffee beans on a light-colored table, with a green kitchen wall and a silver espresso machine in the background.
dc_250g_AllCity.jpg
Digital tablet displaying the cover page of 'dc Specialty Coffee Roasters Brand Guidelines, Version 2, 2019,' with a dark blue background, white and yellow text, and a circular logo at the bottom left corner.
An open vinyl record album with a dark cover and a partially visible photograph of an outdoor skatepark. The album features the logo and website of dc Specialty Coffee Roasters.

“created by South not only understands our culture and vision but adds value and creativity that strengthens our brand. We see Simon as a team member that is vital to the success of our company.

The quality of work and consultation from inception through to finished product is nothing short of brilliant.”

Rob Stewart
General Manager, dc Specialty Coffee Roasters

Lightning bolt icon with a white outline and black fill.

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