Lycra Bros.

Lycra Bros. let us run wild with an ‘Anti-Brand’ that allows them to utilise a collection of logos and marks to go crazy or reel things in when subtlety is required. They are a cycling retail store loaded with quality cycling kit at great prices, rather than the minimalist, sparse ‘concept store’ doing the rounds at the moment.


Branding, Collateral, Environment

Lycra Bros. Branding
LB Shaka icon
Lycra Bros. business cards
Lycra Bros. magazine
Lycra Bros. posters
Lycra Bros. musette
LB posters