The inaugural Noosa 2 Byron Charity Ride kicked off in March. Riding 422km over 4 days, with 100% of profits raised going directly to the Neurological department at the Royal Children’s Hospital.

We were glad to jump onboard and help with all design aspects, from branding, digital and kit design.

BRANDING — DIGITAL — APPAREL — KIT

The Live Life Foundation are proud to be partnering with Australia’s leading cycling tour operator, Mummu Cycling to deliver Noosa2Byron. Sponsorship partners came onboard to spread the word and offer items for an online auction to raise additional funds.

 
Cyclists in blue and purple jerseys with the message 'Nosa to Byron' on the back, gathered outdoors in a residential area with trees and houses, preparing for a ride.

The branding direction pays homage to vintage cycling kit and advertising from years past. Hand drawn typography and bold colours merge to create a bright and identifiable aesthetic.

A middle-aged man with short, gray hair, wearing a blue cycling jersey with purple and yellow accents, black helmet, and sunglasses on his helmet, leaning forward during a cycling event on a sunny day. Background shows greenery and a blue sky.
Blue cycling jersey with purple and yellow accents, featuring the text "Norsa to Byron" on the front.
Beach scene with sports gear including a blue water bottle, a yellow and purple sports shirt, dark shorts, and a plastic bag with purple and yellow branding, all laid out on a wooden surface near sandy beach.
A blue water bottle with a black lid, labeled 'Noosa to Byron,' resting on a sand dune with a rock nearby.
A cyclist in race gear with a helmet stands off his bike talking to a man in black athletic clothing on a rural road surrounded by green trees, with other cyclists and vehicles in the background.
Aerial view of a cycling group riding on a coastal road surrounded by green trees with a sandy beach and ocean on the left under a blue sky.