Approach

The focus wasn't on changing the business, but how it presented itself. Stocked Cellar no longer felt representative of the knowledge, care and personal relationships behind the service.

The new direction was more refined and distinctive, moving away from the literal nature of the previous name. Oak & Élevage draws on the craft of winemaking, giving the business an identity with greater depth and a more natural connection to wine.

Deliverables

The new identity was developed into a flexible brand system, with clear architecture across the business and its services. The rollout included labelling, supporting brand applications and website direction, creating a consistent presence across print and digital.

Outcome

Oak & Élevage now has a name and identity that better reflect the business it has always been. The rebrand brings greater clarity and character to its offering, with a consistent foundation for how it presents itself to existing and future clients.