Rippa Sippa was born on a faraway galaxy because adult humans fail to understand what kids want. It’s designed to create a world where kids can be kids.

It’s a movement for kids who are humble enough to not to take themselves too seriously, but individual enough to be cool. They might love music, sport, comedy, gaming or none of the above – but they do love hanging out with friends, drinking Rippa Sippa.

The drink is not designed to make kids fly – or fill them full of crash-ready e-numbers. It’s just fun, for kids – and it’s not crazy unhealthy – containing half a banana’s-worth of sugar.

BRANDING – DIGITAL – COLLATERAL – ONLINE – APPAREL – PACKAGING

Custom logo design by Created by South for Rippa Sippa

We immersed ourselves in 80s/90s nostalgia, ramping up the fun with 8-bit pixel graphics, vibrant colors, and playful animations. Our designs featured custom GIPHYs for kids to share, allowing interactivity to the max. Inspired by the owner's love for the 90s, we included references to classic arcade games and retro cartoons, creating a dynamic, interactive experience.

There’s nothing subtle or restrained about Rippa Sippa

Animated kids drink packaging for Rippa Sippa by createdb by South
A white plate with a slice of chocolate cake topped with a dollop of whipped cream, a cherry, and chocolate shavings, set on a wooden table.
Pixelated explosion or firework burst on an orange background
Empty white square with no visible objects or details.
A white rectangular box with three green borders, with a red rectangle on the left side.
Sign stating 'No Adults Allowed' in black and white with lightning bolt symbols and dripping paint design.
Green speech bubble with distorted black text reading "Life Is Awesome" and a smaller overlay in the background with text "Never Give Up Like".

The website features pixel animations and dynamic video content that capture the madness of Rippa Sippa. Central to the site is Team Rippa Sippa (Team RS), Australia’s Biggest Kids Movement for action sports and any kid who just want’s to be part of something big.

The shop is stocked with Rippa Sippa, merch, and exclusive gear, while the downloads section offers wallpapers, printable posters, and DIY sticker artwork.

A can of Rippa Sippa energy drink with pixel art design, titled 'The Original,' placed on a surface with glowing pixel art graphics and text projecting from it.
Bold red background with yellow pixelated text reading "FINAL SCORE."
Pixelated red and pink horizontal bar on a green background
A pixelated side-view of a green spaceship with black and yellow accents, with gray antennas and red thrusters emitting red and yellow flames.
Pixelated explosion with a bright center against a red background.
A can of Rippasippa soda with the text 'Looks like junk, 100% not junk, the original, all natural, low sugar.' in focus, with two young girls in racing suits sitting at a table in the background, and a black backdrop with various Rippasippa branding.
A can of Rippppppp Sipp on a black table with a blurred person in racing attire in the background.
Two girls in race car suits sitting at a press conference table with microphones and cans, against a black backdrop with racing-themed graphics and logos for RIPPASIPPA.
Graffiti wall with pink, black, and white abstract design and a green pixelated sticker that says 'RIPPA SIPPA'.
Race car driver standing on a track in racing suit and helmet, holding a drink, with racing car nearby and billboards in the background.
Young boy wearing a baseball cap sitting at a table with cans of Rippa Sippa drink and a gold trophy, at a gaming event with a black backdrop featuring pixelated text and a loading bar.
Two people walking on a sidewalk at an outdoor event, each pulling a rolling container designed to look like a Rippa Sippa ice cream bucket.
Pink, black, and orange sticker with pixelated text on a gray surface next to a street with crosswalks. In the background, there are trees, several cars, and a building.
A large container and a miniature can of Rippa Sippa, a natural low sugar, low fizz beverage, placed in the trunk of a car. The container has a colorful label with green, blue, and red patterns and text promoting the drink as 100% not junk, all natur
Kids in racing team uniforms interviewed at Rippa Sippa event with trophy, in front of backdrop with logos, adults and children watching.

Team Rippa Sippa is the heart of the Rippa Sippa universe where kids rule and adults drool.

This exclusive club is designed for kids who love action sports, gaming, and just having a blast with friends. Being part of Team Rippa Sippa means you're in on all the fun and perks.

Members get a free digital trading card membership, special discounts, early access to limited-edition merch, and invites to cool events.

A digital trading card of a young BMX freestyle rider named Koby Clayton, wearing a helmet and making gestures with both hands, with a colorful, holographic background and neon green slime border. The card features the text 'Team Rippa Sippa,' '120,' and 'BMX Freestyle'.

It’s more than just a club; it’s a community where every kid is included, celebrated, and can proudly call themselves a Team Rippa Sippa Athlete.

Trading card featuring a cartoon illustration of a skull wearing a helmet and a pink mask, with green slime dripping around it. The card has the label 'Team Rippa Sippa,' the name 'Andre,' and the title 'The Boss'.
Collectible card featuring a cartoon character with a spiked mohawk, wide eyes, and tongue sticking out, surrounded by green slime. The card has branding for Team Rippa Sippa, with the name Vasco and the title 'The Real Boss'.
A collectible trading card featuring a skateboarder performing a trick at an indoor skatepark. The card has a holographic border, green slime-like design, and includes the names 'Lukecurtis' and 'Team Rippa Sippa'.
A digital trading card featuring a young boy in a helmet, smiling and making a peace sign. The card is decorated with green slime graphics, holographic effects, and contains text indicating the name Koby Clayton. He participates in BMX freestyle with
A collectible sports card featuring a girl playing footy, with a colorful holographic border and green slime design, labeled 'Your Name Here', with team name 'Rippa Sippa', and logo of Dash.
A collectible card from the Team Rippa Sippa series featuring a stylized skull wearing a football helmet with a pink face mask, set against a black background with holographic accents. The card has labels indicating 'Master-tdawg' and 'Touch Football
Illustration of trading card featuring a motocross rider on a dirt bike, in front of a natural landscape, with vibrant green slime accents, and text indicating team Rippa Sippa, CTR Motorsports, Motocross, and the number 105.
A collectible sticker featuring a cartoon skull wearing a motocross helmet, illustrated with black, yellow, and pink colors, with green slime dripping around it. The sticker has branding for Team Rippa Sippa and MotoCross, with the word 'Hunterracing
Trading card featuring a person skateboarding at a skatepark, with a sign that reads 'DIES HERE'. The card has a holographic border, green slime design, and the name 'LUKECURTIS' with labels 'Scooter' and 'Team Rippa Sippa 110'.
Card with a stylized green skull wearing a helmet and pink mouth covering, surrounded by green slime, labeled Veggie BMX, Team Rippa Sippa, BMX Freestyle, 111, and a small logo in the top right corner.
Colorful BMX freestyle badge with a skull helmet design on a holographic backing.
Motocross trading card featuring a young girl with bike gear, labeled 'MANSON384', with a background of holographic pattern and green slime border.
A collectible card featuring Lil Mitch from Team Rippa Sippa with a colorful, stylized skull wearing a red helmet, set against a holographic background with green slime accents and a small logo in the top right corner.
Trading card featuring a motocross rider on a dirt track, with branding for Team Rippa Sippa and CTR Motorsports.
A young person wearing a motocross helmet and a black T-shirt with colorful graphics, sitting on a BMX bike at an outdoor skate park.
Young boy wearing a full-face helmet, gloves, and a black T-shirt, sitting on a green handlebar BMX bike at a skate park, smiling and showing a peace sign.
Pink, black, and white graffiti on a wall with a sticker that reads "RIPPA SIPPA" in pixelated style with a green glow effect.
A motocross rider wearing a black helmet, goggles, and gloves making a triangle shape with their hands, outdoors on a cloudy day.
A box of motorcycle gear, including gloves, with the gloves prominently displayed. The gloves are black with white and gray branding and have a snug fit with grip details. There are also packaged items in the background, some with vibrant colors and