Starship Coffee tasked us with creating a unique brand identity that would set them apart in the competitive Australian specialty coffee market. Their vision was clear: blends crafted specifically for stovetop, French press, and espresso, all wrapped in a cosmic theme.

We started by developing a strategy that captured the adventurous spirit of Starship Coffee. Our design centered around a cosmic theme, resulting in a bold and modern logo paired with space-inspired imagery. This created a visually striking and cohesive brand identity.

STRATEGY – BRANDING – LANGUAGE – PRINT – DIGITAL

Custom logo design by Created by South for Starship Coffee

Our approach included crafting brand language that evokes missions, gravity and all things space - obviously. We developed taglines and blend names that aligned perfectly with the cosmic theme, ensuring the brand conveyed its intended message, whilst being modern fresh and a little in your face.

Branding by created by South for Starship Coffee take away coffee cup
Business cards and Branding by created by South for Starship Coffee
Tote bag and Branding by created by South for Starship Coffee
Tshirt and apparel design for Starship coffee by created by South
Advertising and outdoor marketing for Starship Coffee's branding by created by South
Aframe design for starship coffe branding by created by South
coffee packaging design for starship coffee by created by South
Black silhouette of a planet with a ring around it, resembling Saturn.
Stack of three branded coffee boxes with slogans, illuminated by a narrow beam of light in a dark setting.
Black box with white text that reads 'Lift the lid to explore new worlds!' on a gray and black surface, casting shadow.
A black box with motivational text contains a card and a container, placed on a surface with contrasting light and dark shadows.
Poster advertising Starship Coffee Roasters with space-themed background and a bag of coffee labeled 'Pulsar' with a hand holding it.
A billboard advertisement on a brick wall promoting Starship coffee with the slogan 'A new frontier to elevated brewing' and images of coffee bags, with a person walking past in front of the billboard.
A black T-shirt featuring a colorful cartoon design of an alien relaxing with a coffee cup in space, alongside a spaceship, planets, and stars. The text reads 'A new frontier to elevated brewing' and 'Starship Coffee Roasters.'