Super IT is a fast moving AI startup reshaping how IT support works. Created by South was engaged to build a brand identity that reflected its core strengths: speed, clarity, and calm intelligence.
SERVICES
BRAND STRATEGY
POSITIONING & MESSAGING
LOGO & IDENTITY SYSTEM
ICONOGRAPHY
GUIDELINES
CLIENT SINCE
2025
COMPANY
SUPER IT
Approach
We started by tightening the strategy. Super IT isn't just a tool. It acts like a digital teammate. That idea shaped the entire system. The lightning bolt S signals speed and spark, while the rest of the brand stays clean and confident. The design steers clear of generic SaaS cues, favouring something more purposeful and direct.
Deliverables
A full brand toolkit with a sharp new logo, custom colour and type system, and lightweight guidelines. Built to be clear, fast, and scalable across product, comms, and onboarding.
Outcome
The result is a bold but minimal identity that gives Super IT a solid foundation for growth. It helps the product stand out to MSPs and makes the experience feel reliable, personal, and quietly powerful.