We were approached by Sydney Cycling Club to help develop the visual for their Etiquette Guide. We dumped a heap of cool into it and the end result is a great piece that clearly delivers their ethos to members.

PRINT – DIGITAL

 
Cycling etiquette guide with various signals and instructions, including call, steady, ease up, over, pair up, slow, rolling, clear, hold the lane, single up, wait, all on?, stopping, hole, and drop the lane, presented in colored speech bubbles and an informational paragraph.
Group of cyclists in matching uniforms posing outdoors near a body of water with a modern bridge and building in the background.
Cyclists riding along a waterfront path with the Sydney Harbour Bridge in the background on a bright, partly cloudy day.