Sydney Orthopaedic Centre features six leading orthopaedic specialists and multiple locations in and around Sydney. They treat general orthopaedic and sports medicine conditions with the latest technology and treatment options. Our goal was to create a cohesive, professional brand identity that reflects their commitment to thorough and compassionate care.

STRATEGY – BRANDING – PACKAGING – COLLATERAL – DIGITAL – ENVIRONMENT

Logo of Sydney Orthopaedic Centre with the acronym SOC and an abstract graphic resembling a knee joint, with the tagline “It starts with caring.”

We built the logo around an abstracted cross-section of the musculoskeletal system that was then used throughout the identity in unique pattern forms.

Logo for Sydney Orthopaedic Centre with the acronym 'SOC' in blue, and tagline 'It starts with caring' beneath in light gray.
Abstract blue and purple web-like design with irregular interconnected shapes.
A mosaic pattern of irregular blue shapes outlined in darker blue.
This image is completely obscured by a grey overlay, making the content underneath unreadable and incomprehensible.
A word cloud about orthopedic medicine including words such as 'orthopaedic specialists,' 'general orthopaedic & sports medicine,' 'treatment options,' 'latest,' 'technology,' and '6 leading'.
Three informational posters for Sydney Orthopaedic Centre with abstract blue pattern backgrounds. The middle poster features two smiling healthcare professionals, one holding a tablet. Each poster has different headlines: "Medical Requirements day surgery," "It starts with caring," and "Your Specialist Checklist."
Words with a quote about surgeons emphasizing thoroughness and compassion for the right specialist.
Business card for Sydney Orthopaedic Centre with a blue background and white text, featuring the SOC logo, and a white card with contact information for Dr. Michael Lopez.
Open brochure displaying a photo of two doctors, one male and one female, smiling and wearing medical scrubs, with the female holding a tablet. The text mentions Sydney Orthopaedic Centre and treatment options.
Line art of various medical icons including a first aid kit, syringe, bandage, ear, pill bottle, heart rate monitor, hospital bag, medical shield, pill box, and prescription sheet, all with blue accents and abstract blue shapes behind each icon.