Velo Brews is where cycling culture and coffee meet. Born from early starts, bunch rides, and café stops, it celebrates the ritual of good coffee shared among riders. This is coffee made by cyclists, for cyclists. Roasted to fuel the legs and honour the rhythm of the ride.

The branding pulls from vintage cycling. Old race posters, musettes, and classic kit inspire the look. Bold type, tight colour palettes, and low-cost packaging like kraft bags with printed stickers or one-colour print. Honest. Clean. Timeless. Just like your favourite steel bike.

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Black silhouette of a person climbing up a ladder on a dark background

We created a bold and playful identity with a Wild West twist, using gritty type, vintage race graphics, and a color palette pulled straight from the dusty trails of Mount Crawford. It’s all over event signage, race kits, merch, and digital assets, giving the event a look as tough (and fun) as the race itself.

The whole thing leans into cowboy vibes. It’s a bit corny, sure, but in the best way. Whether you’re chasing the jersey or just rolling through the Ponderosa Pines Ramble, it’s all about enjoying the ride.

Giddy up.

A beverage can holder with a snowboard and pine tree pattern, decorated with the phrases "WE RIDE AT DAWN" and "PONDEROSA PINES" on a beige background.
Person wearing a black t-shirt with a light blue graphic design of the state of Florida, featuring a missile and the phrase "We Ride at Dawn."
Beige tote bag hanging from a tree trunk. The bag has text and design elements printed on it, including the words "Ponderosa Pines Gravel Race" and event details. The tree trunk is textured and rough.
Back view of a woman wearing a dark blue hoodie with light blue text about the Ponderosa Pines Gravel Race, scheduled for April 26, 2025, in Mt. Crawford, South Australia.
A green cap with embroidered text 'Ponderosa Pines Trail Race' sitting on a table, with merchandise sign in front reading 'Ponderosa Pines Trail Race Merch'.
Keychain featuring a map of Oklahoma with the text 'Ponderosa Pines Grand Lake' and a star, attached to a metal keyring, resting on a rusty metal surface.
A trail sign with directional arrow in a natural outdoor setting with two cyclists riding on a dirt path and green trees in the background.
Man wearing a gray helmet and tan T-shirt with a graphic of a cyclist and text, standing in front of a grandstand at a race track.
Stack of beige bucket hats with blue embroidery reading "PONDEROSA PINES Gravel Race" on a table at an outdoor event.
Close-up of a cyclist's hands gripping the handlebars of a mountain bike with a race bib labeled 'Poderosa Pines Gravel Race' and number 12 attached to the front. The background shows a blurred outdoor setting with trees.

ALL PHOTOGRAPHY JAMES RAISON

A female cyclist wearing a helmet and sunglasses, smiling while riding a mountain bike during a race at Ponderosa Pines, with race number 130, on a dirt trail surrounded by trees, with spectators and other cyclists in the background.
Two people riding mountain bikes on a dirt trail through a green forest under a blue sky with clouds.
Close-up of a cyclist's hands gripping the handlebars of a mountain bike with a race number 12 attached, participating in the Ponderosa Pines Gravel Race outdoors. The cyclist is wearing a black long-sleeve top.
Cyclist crossing the finish line at Ponderosa Pines Gravel Race, surrounded by cheering spectators and lush trees.
Four cyclists riding on a dirt road surrounded by green trees on a cloudy day.
A cyclist crossing finish line at Ponderosa Pines Travel Race with trees and spectators in background.
Trail sign for Ponderosa Pines with an arrow pointing uphill, in a natural outdoor setting with two cyclists riding on the path and green trees on the right.
A group of people riding bicycles on a dirt trail through a lush, green forest with sparse trees on the right and dense trees on the left.