Rubia Coffee is a family run roastery, based in Moorabbin Melbourne. Along with roasting their own quality blends, they also run a Barista training school and a soon to open cafe.
We created some much needed 'disco' to add the missing dimension to their brand. With a reworked strategy and some clear copywriting to enable their story to be told, we developed an illustration style that underpinned the revised brand. The illustrations were the key element for a total packaging and collateral overhaul. The cafe space is next, so stay tuned…
Brand Refinement, Packaging, Collateral, Online, Environmental