When Rubia Coffee's new owners, familiar with our previous work, took over, they engaged us to help reposition the brand.

We were tasked with revitalising its identity, strategy, and digital presence to align with their vision and infuse the brand with fresh energy. The outcome is a vibrant new identity that embodies their focus on community and connection.

SERVICES
STRATEGY
BRANDING
PACKAGING
COLLATERAL
ENVIRONMENT
APPAREL
DIGITAL

COMPANY
RUBIA COFFEE GROUP

The image shows a close-up of a pink rose flower with its petals slightly curved outward.
Rubia Coffee Group 3D signage
A package of Rubia Coffee eludes to an urban setting with several stacked tires, a green barrel, and a cracked concrete floor.
Rubia Diner Mug character listening to a ghetto blaster

Our redesign focused on a streamlined brand identity and dynamic social media strategies. The result is a revitalised Rubia Coffee that fosters strong local connections and places customer stories at the core of its mission.

Close-up of a black textured surface with embossed silver and black text that reads 'HOUSTON REBELS' and a black shield emblem with a silver letter 'R' in the center.
Close-up of a product with the registered trademark symbol, showing a small black icon with a white lowercase letter 'r' inside a hexagon.
Close-up of an embossed business card with an email address and physical address in black text on textured white paper.
A woman making coffee with an espresso machine in a coffee shop.
A blank white background with no visible objects or details.
A hand holding two small jars with black caps, the jars contain a fruity substance, possibly jam or preserves, against a blurred background.
Two disposable coffee cups with lids on a wooden picnic table, with a small potted plant and a white paper bag nearby. A travel trailer or camper is parked in the background on a grassy area.
Several paper coffee cups with black and white line art designs on a wooden shelf.