When Rubia Coffee's new owners, familiar with our previous work, took over, they engaged us to help reposition the brand.

We were tasked with revitalising its identity, strategy, and digital presence to align with their vision and infuse the brand with fresh energy. The outcome is a vibrant new identity that embodies their focus on community and connection.

SERVICES
STRATEGY
BRANDING
PACKAGING
COLLATERAL
ENVIRONMENT
APPAREL
DIGITAL

COMPANY
RUBIA COFFEE GROUP

The image shows a close-up of a pink rose flower with its petals slightly curved outward.
Rubia Coffee Group 3D signage
A package of Rubia Coffee eludes to an urban setting with several stacked tires, a green barrel, and a cracked concrete floor.
Rubia Diner Mug character listening to a ghetto blaster

Our redesign focused on a streamlined brand identity and dynamic social media strategies. The result is a revitalised Rubia Coffee that fosters strong local connections and places customer stories at the core of its mission.

A bag of coffee placed on a striped yellow and black parking lot surface.
Red promotional poster with the white text, 'Powering Your Pursuits.' The Rubia Coffee logo appears at the top left corner, and a tagline reads, 'Sparking passions, professions, and connections every day.' The website URL rubia.com.au is at the botto
Black and white line drawing of a garage interior with a car on the left, a tire leaning against a vertical post, a bulletin board with papers, a chest of drawers with a coffee maker and a cup, and a chandelier hanging from the ceiling. The text "RUB
Person pouring milk into a glass with ice cream and whipped cream, with a small glass of coffee or espresso nearby on a wooden tray.
Rockstar Games logo in black and white with a stylized 'R' inside a spiked circle.
Black graffiti-style drawing of a teacup with a swirl of steam on white background, with a small 'R' in a circle at the bottom.
A cartoon-style illustration of a blue and black device with legs and sneakers riding a skateboard, with a red background and clouds, creating a sense of motion.
A graphic design featuring a stylized race car, Japanese text, and the words "RUBIA COFFEE" on a black background.
A cartoon coffee cup with a smiling face, arms, and legs, wearing red sneakers and standing confidently. The text reads 'RUBAI CAFÉ' and 'Powering Your Pursuits.' The location is listed as 'Moorabbin' and 'Melbourne.'
Black background with white text reading "RUBIA COFFEE" and a small R logo at the bottom.
Black and white graffiti of a ladybug with dripping paint and a registered trademark symbol.
A bag of Rubia Coffee labeled 'The Common Man,' describing it as soft sweet hint of blueberry, stone fruits with a caramel finish, lying on a textured, rusty metal surface.
White coffee mug with black text reading "Rubia Coffee, Powering Your Pursuits" being held in front of a red, corrugated background.
A man inspecting or repairing industrial machinery with red and green pipes and metal components
A bag of Rubia Coffee 'The Common Man' blend with a description of blueberry and stone fruit flavor, placed on a car grille next to a Japanese license plate.
Black reusable shopping bag with white text hanging from a hook in a modern, industrial-style interior space with colorful graffiti artwork in the background.
A man walking through an outdoor area with surfboards on display on both sides, under a clear blue sky with palm trees in the background.
A disposable coffee cup with black lid inside a cardboard box.
A black clip with the text 'RUBIA COFFEE' clipped onto a large green leaf.
A person wearing a black t-shirt with a red logo holding a white coffee mug with a black logo, standing in front of a colorful graffiti wall.
A black felt letter board with wooden frame displaying text about Rubia Coffee on a wooden table against a white brick wall.
Person holding a takeout coffee cup with a black and white line drawing design, sitting on grass with black and white sneakers visible.
A man working with coffee beans in a coffee roasting facility, wearing a white t-shirt with a cartoon coffee cup mascot and the text 'Aqua Coffee' and 'Powering Your Pursuits'.
A tote bag with a cartoon of a coffee cup with legs skateboarding, hanging from a hook in an industrial-style interior. The bag includes the text "Powering Your Pursuits" and "Rubia Coffee."
A person with a shaved head wearing a black T-shirt and shorts standing in front of industrial coffee roasting equipment inside a brick-walled room.
Stack of six snack bars on a wire table with a retail store background. The packaging is black and orange with the slogan "Powering Your Pursuits."
Bag of Rubia Coffee with graffiti wall in the background and a man in a white shirt in front of it, holding the coffee bag.
Close-up of a black textured surface with embossed silver and black text that reads 'HOUSTON REBELS' and a black shield emblem with a silver letter 'R' in the center.
Close-up of a product with the registered trademark symbol, showing a small black icon with a white lowercase letter 'r' inside a hexagon.
Close-up of an embossed business card with an email address and physical address in black text on textured white paper.
A woman making coffee with an espresso machine in a coffee shop.
A blank white background with no visible objects or details.
A hand holding two small jars with black caps, the jars contain a fruity substance, possibly jam or preserves, against a blurred background.
Unassembled illuminated sign with the letter 'E' and partial 'G', laid on tarp, with LED strips and wiring visible, on a concrete floor.
A person painting the word 'DING' on a red metal rolling shutter with spray paint, standing on a step ladder.
Close-up of a sign on a dark brick building with the partial word 'FREE' and the Regal logo, set against a partly cloudy blue sky.
A man in a white T-shirt, khaki shorts, and red socks stands on a red ladder, painting the words "COME AND HANG" on a black brick wall, which are part of a larger mural.
Black building with a large red garage door and white sign reading 'RUBIA COFFEE' on the upper part. A black van with orange stripes and promotional text parked in front.
Exterior of a building with a red sign that reads 'Fresh Brews Here...' and a black octagonal logo with a white 'R' on it, under a clear blue sky.
A red roll-up garage door with white text that reads, 'Powering Your Pursuits,' set in a black brick building against a clear blue sky.
Two disposable coffee cups with lids on a wooden picnic table, with a small potted plant and a white paper bag nearby. A travel trailer or camper is parked in the background on a grassy area.
Several paper coffee cups with black and white line art designs on a wooden shelf.