Coffee Branding Agency in Melbourne
Good coffee deserves good design.
We help roasters, cafés, and coffee brands shape how they show up. From first impression to final pour, we build branding and packaging that makes sense, holds together, and looks sharp.
Whether you’re running a small café or selling at scale, we create work that feels considered and built for your audience — not just for shelf appeal.
We’re a coffee branding agency based in Melbourne. But our work goes well beyond a single location. We’ve built brands from scratch, refreshed old ones, and developed everything from coffee bags to café signage, takeaway cups, shipping boxes, and tone of voice.
Coffee branding that actually works
Your coffee might be brilliant, but if it’s sitting on a shelf next to 20 others, how do people know? That’s where design matters. We help coffee brands get noticed for the right reasons, and stay consistent once they are.
We work across:
Brand identity and strategy
Coffee packaging design
Café branding
Retail display and signage
Product naming and storytelling
Supporting assets across digital and print
From small-scale cafés to wholesale and retail distribution, our work is flexible. It holds up across espresso bars, supermarkets, and anywhere in between.
Coffee work that speaks for itself
Rubia Coffee
A full rebrand for a Melbourne Roaster with a focus on community and connection. We reworked the identity, packaging, strategy, and digital presence. Building a vibrant, confident brand shaped around local stories, loyalty, and shared moments. Strong visuals, clear messaging, and social content designed to actually connect.
View project →
DC Coffee
Ongoing design across brand, packaging, and print. From crazy retail ranges to seasonal drops like Critical Hit, the work includes blend illustrations, sub-labels like All City, and one-off bags created in collaboration with local artists. We’ve built systems that flex across formats from café, retail, and wholesale, while staying clear and recognisable.
Born in Brunswick
A hospitality brand built on craft and sustainability. We created the identity and rolled it out across menus, packaging, merchandise, and signage. The design is layered and self-sufficient, just like the café’s herb garden and local-first approach.
Other cafés
We’ve also worked with independent cafés like Bent Espresso, The Owl and the Baker, and Priscilla Jones. We helped refine or extend their café branding through signage, takeaway packaging, and supporting design. Each one approached with a light hand and tailored to the space, the crowd, and the character.
Why we’re different
We’re not chasing trends. We don’t use templates. We get close to the product, ask real questions, and figure out what makes your coffee brand interesting. Then we turn that into something clear, useful, and memorable.
We're a small team, which means direct contact and considered work. You won’t get passed around between departments. The person designing your label is the same one who read the creative brief and sent the first round of sketches.
A few things people ask
-
No. While we’re based in Melbourne, we’ve worked with brands across Australia. We can work remotely or in person, whatever suits the project.
-
Absolutely. If your brand is already sorted and you just need packaging, we can work with your existing assets and create something that fits.
-
Yes. We can supply files to spec, help with print setup, and liaise with packaging manufacturers to make sure everything runs smoothly.
