Brand Identity Designer Melbourne
Designing brands people remember. And actually like.
At Created by South, we design brand identities that make people look twice.
Based in Melbourne, we build brands with purpose and personality. The kind that get noticed, feel right, and do their job without trying too hard.
This isn’t just about logos. We shape complete visual identities that work everywhere your brand lives. Online, on pack, across your socials, on the side of your van, or wherever else it needs to be seen.
Studio scale with a bigger mindset
We’re small enough to keep it personal and fast moving, but experienced enough to think big. Every brand we create is backed by strategy, research, and a pretty obsessive level of detail. That mix is what gets results.
Over the years, we’ve worked with cafes, corporates, craft products, and tech startups. Some are right here in Melbourne. Others are halfway around the world. The process is the same. Get to the core of what makes it special, then build the brand out from there.
What we actually deliver
Visual identity systems
Logo design, colour, and typography
Brand guidelines and usage rules
Positioning and creative direction
Rollout across digital, packaging, signage, and more
We keep things smart, sharp, and scalable. No fluff. No unnecessary layers.
Why work with a brand identity designer in Melbourne?
Melbourne businesses move fast and think differently. It’s a place full of competition and creativity, and a solid brand identity makes the difference between being seen and being skipped.
We help businesses cut through the noise with design that’s confident, strategic, and built to last. Whether you’re launching something new or tightening up what you’ve already got, we’ll help shape a brand that fits where you are and where you want to go next.
If you’re after a brand identity designer in Melbourne who knows how to create brands that look good and work hard, we’d love to hear from you.
Why we’re different
We think before we design. Every pack starts with an idea that makes sense. Visually, strategically, and practically.
A branding agency in Melbourne, trusted by local and global clients
Real experience in FMCG, boutique brands, and hospitality
Strategy through to print-ready artwork and delivery
Supplier liaison and pre-press coordination included
Help with stock choices, finish, and file handover
We’re a brand identity designer in Melbourne who knows packaging inside and out
As a creative branding agency in Melbourne, we build brands that grow, not just one-offs that look nice
Need custom packaging design or retail-ready packs? We’ve got it covered.
A few things people ask
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A brand identity designer creates the visual foundation of your business. That includes your logo, colour palette, type choices, layout, and everything that makes your brand recognisable. In Melbourne, where design thinking runs deep and expectations are high, a smart and well-executed brand identity gives you an edge. It helps your brand look sharp, feel confident, and connect with the right people.
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Graphic design often means designing one piece of communication at a time. Brand identity design sets the system that everything else follows. It keeps your website, signage, social posts, packaging, and more feeling like part of the same story. Without that system, things get messy. With it, your brand looks like it knows what it’s doing.
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Both. We’ve helped build brands from scratch and refreshed identities that have been around for years. Some clients come in with a clear idea. Others need help figuring it out. Either way, we guide the process and shape a brand that fits where you’re at.
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Not at all. We’re based in Melbourne but work with clients across Australia and overseas. The tools we use make the whole process straightforward, whether we’re in the same city or on opposite sides of the planet.
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We’ve worked across a mix of industries including coffee, hospitality, cycling, tech, FMCG, and professional services. What matters to us isn’t the category. It’s the ambition. If you’re serious about building a strong, lasting brand, we’re interested.
Ready to build a brand identity that actually works?
If you’re looking for a brand identity designer in Melbourne who can bring clarity, creativity, and a bit of edge to the table, let’s talk. We’ll help shape a brand that feels right, looks great, and holds its own out in the wild.
Get in touch or book a call.
See our services or browse our logos for more branding work across food, drink, and FMCG.