Cycling Brand Identity
Smart design. Good legs. No fluff.
We build cycling brands that move. Not just visually, but emotionally. Whether it’s a kit drop, a grassroots race, or a bunch ride with real momentum behind it, we shape identities that feel right for the culture and the riders.
Some clients come to us for custom cycling kit design. Others want to launch a cycling brand that actually looks like it belongs in the bunch. We’ve done both, and plenty in between.
Branding that understands the ride
We’re a branding studio based in Melbourne. But we work with cycling brands across Australia and beyond. What we bring is experience. Not just in design, but in riding. That matters. We know the difference between sock height and shouting into the void. We understand what gravel riders value. We know what doesn’t work once it goes to print.
Our work rolls out across:
Custom kit branding
Jersey and bib design
Cycling apparel packaging
Race plates and signage
Community ride visuals
Team identities
Who is this for?
You might be launching a cycling label. Or running a charity ride and need the kit, signage, and all the branding. Maybe it’s your crew’s first kit drop and you just want it to look sharp and feel dialed in.
Whatever the brief, we don’t just decorate it. We think through the details. How it wears. How it looks in the bunch. How it helps build something people connect with.
Projects with real momentum
We created the identity for the Noosa 2 Byron Charity Ride. Bold and nostalgic, with a nod to vintage kit and old-school signage. We’ve designed socks that sold out. We’ve made packaging for cycling brands that care about detail. And under our own name, Kit by South, we’ve explored ideas just for the ride. No client. No rules. Just creative work that feels good.
A few things people ask
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No. We work with people across Australia and a few overseas. Good design doesn't need a postcode.
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Yes. From the logo to the design files for production. We make sure it all holds up.
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We do now.
Ready to roll?
If you're building a cycling brand, designing a kit, or somewhere in between, we can help. Nothing overcooked. Just solid work that hits the mark.
